Videos/Blog

We’ve talked before about the importance of staging your home for a quick sale at the price you want. According to the National Association of Realtors, 77% of agents say that home staging allows buyers to visualize a home as their own. There is, however, a fairly new aspect to staging that we haven’t touched on before … Continued

You know that when you put your house on the market you need to stage it so that it will be it’s most attractive and appealing to buyers. Ideally, this will happen when you’re in your new home and out of the old one. But the ideal seldom materializes in real life. It is possible, … Continued

When you put your home on the market, preparation and presentation are critical for a quick sale at a good price. And primarily that means well-executed staging to show off your home to advantage – especially for all those online shoppers. This sticking point for many sellers, though, is the cost of staging. Professional staging … Continued

The process of selling a house has a lot of parts that must be in place for everything to go smoothly, and a few of those parts cause more anxiety than all the rest. Among the anxiety-inducing steps in the process are the inspection and the appraisal. You can, however, reduce the stress and anxiety … Continued

It’s been said many times over, but here it is again: you simply cannot overestimate the importance of first impressions. And the first thing potential buyers see when they drive up to your house is the outside. That’s where you make that crucial first impression that is likely to color buyers’ impression of the inside … Continued

There are all kinds of advice and tips from lots of “experts” about how to sell your house and sell it fast. Sometimes the advice sounds good, and sometimes it seems pretty bizarre. But when you distill all that advice down to its basic essence, you get pretty much the same thing across the board … Continued

Once upon a time not so long ago, it was just standard procedure to have an open house as part of the process of selling a home. Now, though, many consider the practice outdated, not very useful, and just a way for your agent to generate leads. But combined with a robust online marketing strategy, open houses … Continued

There was a time when you or your real estate agent would snap a few quick listing photos with a cheap disposable camera, and that was good enough. But not anymore, thanks chiefly to the Internet. Because nearly 90% of buyers go online to search for homes, listing photos – quality photos – are now … Continued

Very often people list their home for sale expecting a quick sale at the asking price, thinking buyers will immediately fall in love with it because they love it so much. But the reality is usually very different. Buyers see all the flaws, the price keeps getting negotiated down, and/or the house sits on the … Continued